Packaging industry get-together - more than just a trade fair

The packaging industry will continue to be challenged in the future. It is expected to develop the best possible packaging with less and less material input to protect the product, people and the environment while conserving natural resources. Not easy, because consumer buying behavior, product promises, ecological and economic issues and legal regulations demand innovative solutions and new technologies. These are good prospects for the Swiss packaging industry and all the players involved in the value network. They will meet at Messe Zürich from April 11 to 12, 2018, and visit Empack, Packaging Innovations and Label&Print, depending on their interests.The future of packaging - experts pulling in the same directionIf the packaging industry is viewed globally, a complex picture presents itself. Technically and thematically, the various specialist areas contain many aspects. Involved are the professionals of the packaging industry as well as marketing and advertising experts, product managers, SME managers and brand owners of big brands. The common denominator is the topic of packaging; the sum of all parts means packaging competence. Those who stay on the ball have a future.Gamification - Packaging course through the hallsThe markets are on the move, cost pressure is increasing and, at the same time, important investments are on the agenda. At the packaging industry meeting, the focus is increasingly on five topics that are currently occupying companies and consumers: Individualization / Personalization, Smart Packaging, Refill Packaging, Recycling and More or less Packaging. Those who want to learn more about these topics can take the Packaging Parcours and stop at the "Gamification Stations". Here visitors can learn by playing and show what they can do in a competition. Attractive prizes await the three best finishers!Exclusive exhibition of the PentawardsFounded in 2007, Pentawards is the first and most prestigious global packaging design event. Each year, packaging from around the world is judged by an international panel of 12 highly respected designers, packaging design directors and marketing executives from major international brands. Participation in the Pentawards offers packaging designers, design students, brand owners and packaging manufacturers the opportunity to compare their creations with work from around the world.For the first time in Switzerland - and exclusively at the packaging industry meeting - the Pentawards exhibition will be presented. A great opportunity to discover the winning exhibits of the previous award ceremonies from the main categories of food, beverage and luxury.Award ceremony Swiss Packaging Award 2018The Swiss Packaging Award is the Swiss platform for creativity and innovation in the packaging industry. On Wednesday, April 11, 2018, the Swiss Packaging Institute will present the 49th Swiss Packaging Award. The winners have two reasons to be happy, because the prize entitles them to participate in the World Star Packaging Award, the international competition for the best packaging in the world. Information at www.swisspackagingaward.chNew occasion for marketeers - the first glance decidesIn cooperation with the Designerfactory Schaffner & Conzelmann, a platform will be created for visitors from the fields of marketing, product management, SMEs and brand owners. Because even the professionals want to be "up to date" and will be particularly interested in the topic of future packaging. Because the fact is: 90 percent of all purchasing decisions are made at the POS today. With an average of 15,000 articles in a modern department store, it goes without saying how essential packaging design is. Incidentally, with increasing importance in the growing online trade. Talks, lectures and presentations are planned. Make a note of the date for the Packaging HotSpot now: Thursday, April 12, 2018.Networking and knowledge transfer"Wrapping is promise" is a quote from the packaging artist Christo. His wrapped trees in Riehen or the Reichstag in Berlin are legendary. But whatever is packaged or wrapped, it needs inspiration, innovation and the know-how to implement it. The packaging industry get-together promises all this and plenty of opportunity for networking. Together with Logistics & Distribution, which takes place in parallel, 65 percent of the gross stand area of 9,500 square meters is already occupied.Information at www.verpackung-schweiz.ch