Brack launches Christmas campaign and intuitive new app
For this year’s Christmas campaign, Brack is putting customers’ own wishes front and center. Instead of the traditional gifts for family and friends, Switzerland’s largest independent online retailer recommends treating yourself for a change. Brack developed the campaign in collaboration with the agency brinkertlück creatives.
Brack's new, intuitive app is also now available via the Apple App Store for iOS and the Google Play Store for Android, just in time for the Christmas season.
"Christmas campaigns usually play on the message 'Give presents to your loved ones'," says Roman Reichelt, Chief Marketing & Communications Officer at Brack.Alltron. But we have discovered another truth: almost all Swiss people treat themselves to something when they go Christmas shopping." The idea behind the campaign, which the online retailer developed together with the agency brinkertlück creatives, is based on the insight that people often discover something that is perhaps too expensive for others to wish for, or that they only expect a voucher so that they can get something for themselves anyway. With subjects such as 'Föhne Weihnachten' for Dyson products or 'Shiraz Navidad' as a reference to the rather unknown food and wine range, Brack addresses target groups such as parents, gourmets, beauty enthusiasts, gamers or tech enthusiasts in all common advertising media: from (D)OOH, display ads and social media to the boards in the Brack Super League stadiums. And bargain hunters also get their money's worth: Brack is also playing out its deal calendar in the web store and app. From December 1 until Christmas Eve, customers can discover an attractive offer every day - whether for themselves or as a gift for friends and family.
