BPRA hopes for 2004

PR market The members of the Association of Public Relations Agencies in Switzerland (BPRA) expect a recovery in business volume next year, although most agencies anticipate a decline in business volume of 5 to 15 percent for the current year. BPRA members see the greatest challenge for 2004 in better profiling their own strengths and adapting to the continuing short-term nature of order placement and processing. In order to increase market transparency, it is planned to place the 2003 market survey on a broader basis and to include non-members in the official BPRA statistics for a processing fee.