BPR brings advertising budget of Appenzeller Alpenbitter to eastern Switzerland
After more than 20 years, Appenzeller Alpenbitter has awarded its advertising account to a new agency. The St. Gallen-based advertising agency BPR prevailed in the pitch against two established competitors from Zurich.
BPR has already been supporting Appenzeller Alpenbitter in trade fair design for around five years, according to a statement on Monday. However, trade fair design is only one of the areas of expertise of the St. Gallen-based advertising agency. Graphic design and integrated communication are just as much a part of its services, with which it now serves Appenzeller Alpenbitter.
"The presentation was simply impressive. BPR skilfully came up with a redesign and very creative campaign ideas, but realistic in terms of implementation, always with a view to maximizing brand recognition and further development," says Stefan Maegli, CEO Appenzeller Alpenbitter, explaining the decision.
