BP increases advertising budget after oil spill
In the three months following the start of the oil spill in the Gulf of Mexico, BP increased its advertising budget to over $93 million. As a result, the British oil company tripled its advertising spending for the months of April through July 2010 compared with the same period the previous year.
This was announced by the responsible US Congressional Committee on Energy on Wednesday in Washington, according to SDA. The committee had requested the information from BP. In addition to the expenditure on BP advertising, the company had provided 89.5 million dollars to promote the tourism industry in the affected US states of Florida, Louisiana, Alabama and Mississippi.
According to the committee, the majority of the money was spent on television and press advertising in the USA. One of the reasons given by BP for the expenditure was that the residents of the affected areas had to be informed about the company's measures against the oil spill.
According to the committee, the majority of the money was spent on television and press advertising in the USA. One of the reasons given by BP for the expenditure was that the residents of the affected areas had to be informed about the company's measures against the oil spill.
