BP tries to limit damage on its own behalf with spot
Der Energiemulti verstärkte die Krisenkommunikation. In einem Spot wendet sich der Konzern, angesichts der schwersten Ölkatastrophe in der US-Geschichte, nun an die Öffentlichkeit.
In it, BP tries to limit the damage it has already suffered to its image. In it, Tony Hayward, CEO of BP, admits that the oil spill should never have happened, but then immediately emphasizes the company's own efforts: The company has taken full responsibility for combating the oil spill. Aircraft, more than 1,300 boats and thousands of helpers were deployed to protect the coast from the oil and clean up the beaches.
The commercial is running on US television. In addition, advertisements have been running for several days in titles such as the New York Times, Washington Post and Wall Street Journal, as Horizont.net writes. BP's leasing agency, Ogilvy & Mather, is responsible for the commercial film and advertisements.
The oil rig exploded on April 20. Since then, various attempts to seal the oil leak have failed. The extent of the disaster can only be estimated.
The commercial is running on US television. In addition, advertisements have been running for several days in titles such as the New York Times, Washington Post and Wall Street Journal, as Horizont.net writes. BP's leasing agency, Ogilvy & Mather, is responsible for the commercial film and advertisements.
The oil rig exploded on April 20. Since then, various attempts to seal the oil leak have failed. The extent of the disaster can only be estimated.
