Bossi goes online with Maxomedia

 To make Betty Bossi's new, multimedia world of indulgence appealing to users, the publisher turned to Maxomedia. The Bern-based cross-media agency created an interactive online advertising medium especially for a target group interested in culinary delights. The Bossi.ch website, weekly newsletters and a 60-page print magazine regularly provide food lovers with the latest ideas, recipes and tips on cooking, eating and hospitality. Such a diverse offering deserves a lot of attention, which is why a video-animated banner by Maxomedia in the style of the magazine invites Internet users to discover the benefits of Bossi on the spot. In a press release, the agency explains how it works: anyone who selects two ingredients in the banner that they currently have in the fridge will also receive a recipe. The advertising material also contains all the important information about Bossi and an integrated Tell-a-Friend module - all in a single banner.