Border Crossing gets the Bern West streetcar rolling
The Bern-based PR agency Border Crossing has launched a campaign in Bern to promote the expansion of the tram network. With the bold slogan «I’m your tram, too,» the campaign is getting the people of Bern in the mood for the November vote.
The Bernese PR agency Border Crossing has launched the campaign for the new red streetcars in Bern. The cheeky slogan "I'm your streetcar too" - reminiscent of VBZ's own advertising - is intended to get the people of Berne in the mood for the vote on November 28, 2006. They will then decide on the extension of the streetcar network to the western districts of Bern. The first proposal was defeated by a wafer-thin margin two and a half years ago.
The campaign is displayed in two subjects. One shows the village center of Bümpliz and the second the Tscharnergut. Both subjects can be seen on the specially created website www.meintram.ch. The images were not chosen at random, but were taken from an area where the campaign wanted to campaign particularly intensively for a Yes vote, according to the press release. The campaign is being financed entirely by private donations.
The campaign is displayed in two subjects. One shows the village center of Bümpliz and the second the Tscharnergut. Both subjects can be seen on the specially created website www.meintram.ch. The images were not chosen at random, but were taken from an area where the campaign wanted to campaign particularly intensively for a Yes vote, according to the press release. The campaign is being financed entirely by private donations.
