Bop and Bureau Brusa for Smart Gridready
The Smart Gridready association needs a modern positioning strategy in a dynamic market. Bob and Bureau Brusa have taken on this task.
In the electricity system of the future, all elements are interconnected and communicate with each other. There is no other way to achieve the energy transition as decided by the Swiss people. Increasingly decentralized energy production is a great opportunity, but at the same time poses a challenge for the electricity system and distribution grids.
The expansion of solar installations is to be increased significantly once again. Without targeted accompanying measures, a blackout would be inevitable. Intelligent control systems are a key measure: they specifically switch on consumers such as boilers, heating systems and electric cars when there is a lot of electricity in the system. In addition, they make optimum use of flexibilities such as storage systems and, if unavoidable, reduce the output of the PV system.
The Smart Gridready association ensures that communication between the individual components functions smoothly, that the components can be seamlessly and easily integrated into the system and that the interfaces are standardized. It awards labels for sustainable and economical solutions and products.
Positioning in a dynamic market
The Smart Gridready association is now relying on the team from bop Communications in Zurich and Bureau Brusa in Lausanne for its communications. The two agencies are responsible for all communications. The primary aim is to make Smart Gridready known to the relevant target groups and to position its labels as a reliable seal of quality. This is particularly challenging in the dynamic environment of the electricity market in combination with a high level of thematic complexity: Smart Gridready unites various sectors with different requirements and objectives. Communication must keep pace with and reflect developments in the market.
