Bold: Re-branding for the Grand Casino Bern
Bold has been working on a re-branding for the Grand Casino Bern over the past few months and, together with a campaign for the opening of the expanded gaming operation, has put together a comprehensive communications package.
According to a statement by the agency, the logo and corporate design are closely based on the umbrella brand Kursaal Bern, which was also repositioned and designed by Bold. The consistent use of black and gold tones is intended to emphasize the glamorous ambience of the casino, the statement continues. For the illustration of the extensive brochure material a picture world was created, which is complemented with illustrated and photographed title subjects purposefully. In addition, a campaign was launched for the opening of the new casino area. Posters, advertisements and radio spots were used to invite the public to an open house.
Responsible at the Grand Casino Bern: Patrick Cupelin (Marketing Manager), Nadia Probst (Communications). Responsible at Bold: Philippe Hansen (overall responsibility), Lindo Ganarin (creative director), Tino Niederberger, Bruno Gerber (art direction & illustrations), Michel Sulser (consulting). Photography: Twin Productions (subjects), Tabea Reusser (imagery).
