Bold wins Kursaal Bern & Grand Casino Bern as new customers
The Kursaal Bern and the Grand Casino Bern are putting all their eggs in one basket: from 2012, Bold will be responsible for the overall communication of the multifaceted congress and event center.
The Kursaal Bern will be expanded and remodeled by summer 2012 with an investment volume of over 30 million Swiss francs. With this background, the competitive presentation was invited. The agency was able to convince with an integrated strategy and creative approach. Bold prevailed in the pitch against three competitors.
Initial implementations are planned for the completion of the remodeling phase next summer.
