Bold: A big name for a small agency

Philippe Hansen, Tino Niederberger and Lindo Ganarin have founded a new agency in Bern. The doors of Bold Werbung have been open since the beginning of the month.

The doors of Bold Werbung have been open since this month. Contrary to the name, which means striking, bold, even audacious, the size of the Bern-based agency has so far been quite modest. The founding trio consists of 33-year-old Managing Director Philippe Hansen, Art Director Tino Niederberger, who is the same age, and 38-year-old Creative Director Lindo Ganarin. Together, the three communication professionals have over 40 years of agency experience, including at Contexta, Maxomedia and Formeldrei. The communications company is active in both traditional advertising and new media.

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Caption (from left to right): The Bold founders Lindo Ganarin, Philippe Hansen, Tino Niederberger.

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