BMB launches Anrosan
On behalf of Näf Tech, BMB Werbeagentur developed an integrated overall campaign for the internal pipe rehabilitation system for drinking water pipes, which, thanks to its mineral coating, makes the use of epoxy resins containing harmful substances unnecessary.
The inventor of internal pipe renovation in buildings, Werner Näf, together with his team, has developed a new method to renovate drinking water pipes from the inside. The materials used (quartz sand, cement, water) are mineral and without chemical components - i.e. harmless. The advantages of rehabilitating the inside of a pipe with Anrosan speak for themselves: zero hassle, zero stress, zero construction site, zero pollutants, zero fuss, zero dirt, zero noise.
This advantage was summed up in the campaign with the simple, striking formula "H20%". In order to position the product and make it known, an integrated overall presence was developed that incorporates all marketing communication instruments. BMB was responsible for the content and visual conception, realization and production of all advertising measures. Media relations and public relations were carried out in cooperation with Prime Communications. The launch of Anrosan took place at the Zurich trade fair "Bauen & Modernisieren".
Responsible at Näf Tech: Werner Näf, Sarah Flieg. Responsible at BMB: Flavio Meroni, Oliver Wagner, Maurizio Schianchi, Marion Lim, Priscilla Kämpfer (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Responsible at Prime Communications: Jan-Jesse Müller, Alina Bühler (Media Relations/PR). Photography: Luxwerk and Romeo Polcan.
