BMB communicates for LSE system

The LSE-System pipe rehabilitation company has commissioned the Zurich-based advertising agency BMB Baertschi, Meroni & Bolleter to handle its global marketing communications.

The pipe interior renovator LSE-System has commissioned the Zurich advertising agency BMB Baertschi, Meroni & Bolleter with its global marketing communication. The collaboration includes the development of a new advertising presence and other measures - all under the brand promise: "Renovate instead of replace." The first works will be on display from October 2006.

The company, based in Wollerau, was founded over 20 years ago by Werner Näf, a Swiss engineer with experience in inspecting municipal pipe networks. He first invented the LSE system for the internal rehabilitation of drinking water pipes and later discovered and developed the application as a HAT system for underfloor heating systems.

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