BMB stages Züglete for Hasbro
The Zurich-based advertising agency staged the relocation of the toy manufacturer Hasbro in keeping with the company's motto, „Making the world smile.“.
Hasbro, a supplier of games and toys, is moving its Swiss headquarters to Baar on March 27, 2006. The advertising agency BMB staged the move in line with the company motto "Making the world smile". For once, the figures of the game manufacturer are not used for playing, but for working. The claim "We are moving" underlines the illustration. The move to the new premises is communicated with an advertisement, mailing and integration in the company's e-mail correspondence.
