BMB: High noon for cell phones in Mobile Voucher Valley

Good news for owners of prepaid cell phones: In future, prepaid credit can be topped up with the Mobile Voucher service not only in a large number of retail outlets, but also at over 3,000 ATMs throughout Switzerland. This new service from Six Multipay (formerly Telekurs Multipay) is being advertised by the Zurich agency Bärtschi, Meroni and Bolleter (BMB) in a commercial that is currently being shown in cinemas and on television. In the commercial, the visual leitmotif already used for the launch of Mobile Voucher two years ago - a curved cell phone - is used again.
" Play spot
Responsible at SIX Multipay AG: Ramona Rast (Head of PR & Communications), Astrid Holenstein (Project Manager PR & Communications), Thomas Landis (Brand Manager). Responsible at BMB: Flavio Meroni and Markus Tränkle (creation), Christian Baertschi and Marion Schwager (consulting), Sam Bolleter (realization). Production: Heinrich Reinacher (Markenfilm (Schweiz) AG). Animation: Film Tecknarna. Director: Stig Bergqvist.