Bluespirit hands out gold medals for Canon
Bluespirit won the Canon pitch. The goal of the measures, which will be implemented soon, is to position the technology company as a well-known brand with high name recognition.
Bluespirit has won the Canon pitch. The aim of the measures, which will soon be implemented, is to position the technology company as a well-known brand with a high recognition value. The agency scored particularly well with the planned POS advertising activities to increase sales of Canon camcorders, according to a press release issued on Tuesday.
The agency's concept is to highlight the video camera's test winner awards in the form of various "gold medals". During the Christmas period, these medals will be displayed in 24 stores throughout Switzerland as rotairs, floor stickers and chocolate medals.
The agency's concept is to highlight the video camera's test winner awards in the form of various "gold medals". During the Christmas period, these medals will be displayed in 24 stores throughout Switzerland as rotairs, floor stickers and chocolate medals.
Responsible at Canon: Richard Breyer (Marketing Director), Michael Brumann (Trade Marketing Manager), Christof Oehrli (Product Business Development Manager). Responsible at Bluespirit: Alban Haas (consulting), Susanne Kick (coordination), Peter Trüb (text / concept), Danny Bron (graphics / DTP).
