Blue Spirit wins mandate from SBB
The Blue Spirit advertising agency BSW prevailed in the pitch and won the mandate from SBB. As the landowner, SBB is developing the new Europaallee district right next to Zurich's main train station.
The commercial area of construction site A will be opened on September 21/22, 2012 as the first retail area of this major project. Blue Spirit won this mandate with its marketing concept including naming. The agency has already started work with SBB, which holds the lead on the marketing side.
