Blue Spirit designs advertisement for Panasonic
The Swissporarena, FC Lucerne’s new soccer stadium, is equipped with a total of 100 Panasonic monitors. To draw attention to the new equipment, the Blue Spirit agency designed an advertisement.
With the new stadium equipment, you are guaranteed not to miss a single rally anywhere in the arena, according to the slogan of the advertisement. The advertisement appeared in the special supplement of the Luzerner Zeitung for the stadium opening.
Responsible at John Lay Electronic: Bruno Wüst (Marketing Manager Consumer Systems),
Thomas Wicki (Project Manager Marketing Communications). Responsible at Blue Spirit Communications: Jae Erne (art direction), Andrea Golay (graphics), Marcel Kohler, Markus Pletscher (DTP, image editing), Peter Bietenholz (text), Enrico Bachmann (creative direction), Eveline Stocker (consulting).
