Blue Spirit: Realized for Orange flyer poster
In 2011, several new Orange Centers were opened. Blue Spirit developed an implementation concept that incorporated an innovative feature: Switzerland’s first flyer poster.
The largest format in F12 brings 3,300 flyers to the people by means of 66 blocks of 50 pages each, as the agency writes in a statement. The lively interest in the openings that have already taken place shows that the mechanism and the offer have generated the desired traffic in the new Orange Centers. True to the campaign motto "1 x new opening, 6 x benefit", a Radio spot which will be used in addition to advertising materials such as flyer posters in various formats and walking boards, advertisements, flyering by promoters and household scattering. formats as well as walking boards, advertisements, flyering by promoters and household scattering as well as opening gifts are used.
In total, by the end of 2011, new Orange Centers had been opened in the following 13 cities throughout Switzerland: Frauenfeld, Serfontana, Losone, Uster and Bern, as well as Sion, Sierre, Martigny, Marin, La Chaux-de-Fonds, Fribourg, Bulle and Neuchâtel.
Responsible at Orange Switzerland: Andrea Rutishauser (Director Marketing Communication), Sven Jasper (Manager POS & Trade Communications), Daniel Faes (Senior Project Manager POS & Trade Communications). Responsible at Blue Spirit: Susan Bosshard, Susi Kick (consulting), Enrico Bachmann (CD), Florian Bosshard (AD), Peter Bietenholz (text), Danny Bron (graphics), Marcel Kohler (production), Günter Prächt (DTP), Jingle Jungle (production radio spot).
