Blue Spirit brings "il gusto italiano" to everyone's lips
Spiga Ristorante, part of the SV Group, is opening two new restaurants in Zurich and Basel to complement its two existing locations. Blue Spirit is responsible for the new communications campaign, including the website.
The black and white conversion of Website and communication media is to convey an urban, modern atmosphere combined with a pinch of Italian charm. The aim of the measures, which range from online and print to the entire packaging: To whet the appetite for the wide range of freshly prepared pasta dishes, pizzas, salads and dolci.
Responsible at SV Group: Cristina McDaniel (PM Spiga) and Dana Staffiero Donzé (Marketing Consultant). Responsible at Blue Spirit: Rolf Jeger (overall responsibility), Robert Köhler (CD), Danny Bron and Giulia Furrer (graphics), Peter Bietenholz (text), Patricia Müller (consulting), Knetemann AG (web implementation).
