Blu puts Casino Bad Ragaz in the spotlight
Casino Bad Ragaz is celebrating its tenth birthday: the gaming rooms and communication media underwent a facelift this summer. Blu has created a campaign for this.
As part of the in-house renovation, the communication presence has also been given a fresh look, as detailed in a press release. The main focus of the new brochures and posters is on short headlines, which are intended to create analogies to the casino world. Visually, a blue gambling carpet serves as the background, with the casino logo "woven" into it. In addition to the new print products, a public campaign, advertisements and press articles are intended to attract the attention of the public. The Blu communications agency is responsible for the overall concept and implementation.
Responsible at Casino Bad Ragaz: Beat Scheuber. Responsible at Blu: Ada Tanner (AD); Ada Tanner, Claudia Denier (graphics); Irene Denzler, Carole Lehmann (consulting); Lukas Schmid (text/concept). Photo: Kim Sokola, Simon Bolzern (advertising photography).
