Blogging in Wonderland

Entertainment The Zurich agency Creative Assets has launched the first German-language platform for branded entertainment. Product placement in film and the development of targeted marketing activities in the world of entertainment are among Creative Assets' core competencies. The Zurich-based agency acts as an "interface between industry and entertainment". Company founder Manuel P. Nappo has long had the vision of developing a platform for branded entertainment for his industry. Such tools are already popular in the USA. Now Nappo has also launched the first portal for German-speaking countries. The site wonderland.creative-assets.com provides "up-to-date, independent and competent reporting on the boundless developments in the world of this new, promising form of advertising," says Nappo, explaining the aim. Wonderland is also intended to create an extensive and detailed knowledge database as well as a competence center for entertainment marketing.
News from around the worldProduct placements, celebrity marketing, opinion leader marketing and other film-related promotions: Every day at wonderland.creative-assets.com, information and news from branded entertainment from all over the world is compiled and presented in short articles with pictures or videos. "Whether CEOs, marketing managers, strategists, advertisers, lecturers or students, everyone should find the latest and most exciting news from the world of entertainment marketing easily accessible on Wonderland." Tilllate is also one of the partners.
Wonderland is in its first phase as a blog about the world of entertainment marketing and, as its name promises, allows "all ideas and visions to unfold freely". Any vision or marketing activity, no matter how incredible, should find its place here.
Andreas Panzeri