Flashlight storm for McDonalds
McDonald's restaurants in Switzerland are open every day until late at night. To remind passersby of this, TBWA\Zurich invented the world's first flash poster.
Thanks to an ingenious technique, the message on the black poster only comes to light when it is photographed with a flash and thus directly onto the mobile. The resulting photo is also a voucher that can be redeemed at McDonald's.
The first Blitz poster was displayed from December 22, 2014 to January 4, 2015 in the immediate vicinity of McDonald's Stadelhofen. Further poster locations are being planned for 2015.
Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain). Responsible at TBWA\Zurich: Thomas Ammann (Creative Direction), Mischa Müller (Art Direction), Martin Schmidlin (Text) Stephan Lanz (Consulting), Agnes Meier (Production).
