"Home for the Blind III"
In a new commercial for the Mühlehalde home for the blind in Zurich, Ruf Lanz makes an appeal: "It's not just endangered animals that need donations.
Ruf Lanz's films for the Mühlehalde home for the blind in Zurich are already legendary. In the commercials, the residents personally solicit donations. However, they never ask humbly, but with a lot of creative humor and a healthy dose of self-confidence. In the "Stevie Wonder" and "Andrea Bocelli" commercials, they sang the two greatest hits of their "colleagues", who have become superstars as blind people, with a lot of charm and mischief. The films were followed by the resolution: "Not all blind people can earn millions by singing. Thank you for your donation."
According to Mühlehalde General Manager Fatima Heussler, this campaign has succeeded in attracting numerous new donors - and thus significantly increasing the volume of donations. The idea also became one of the most awarded campaigns in recent years, winning gold in Cannes, at the ADC Switzerland, Edi, New York and London.
Now Ruf Lanz has come up with a no less surprising sequel. The reason: the home still needs money because people who only go blind when they reach retirement age are forgotten by Swiss legislation - and the majority of people at Mühlehalde belong to this group.
These people also play the leading role in the current commercial. The concept is based on the idea that a lot of money is donated to animal welfare in Switzerland. For this reason, the blind and visually impaired people in the new film act like panda bears, tigers, eagles and other animals in need.
> To the spot
For the realization of the campaign, Ruf Lanz would like to pass on "a big thank you" to Condor Films with director Patrick Senn, producer Michael Gloor and executive producer Philipp Petersson, who turned the concept into touching images. Sound design by Peter Bräker. The commercial will run on TV and in cinemas in the second half of 2009. It is flanked by advertisements and posters that communicate the same message in a strikingly condensed form with photos by Felix Streuli.
Pan
According to Mühlehalde General Manager Fatima Heussler, this campaign has succeeded in attracting numerous new donors - and thus significantly increasing the volume of donations. The idea also became one of the most awarded campaigns in recent years, winning gold in Cannes, at the ADC Switzerland, Edi, New York and London.
Now Ruf Lanz has come up with a no less surprising sequel. The reason: the home still needs money because people who only go blind when they reach retirement age are forgotten by Swiss legislation - and the majority of people at Mühlehalde belong to this group.
These people also play the leading role in the current commercial. The concept is based on the idea that a lot of money is donated to animal welfare in Switzerland. For this reason, the blind and visually impaired people in the new film act like panda bears, tigers, eagles and other animals in need.
> To the spot
For the realization of the campaign, Ruf Lanz would like to pass on "a big thank you" to Condor Films with director Patrick Senn, producer Michael Gloor and executive producer Philipp Petersson, who turned the concept into touching images. Sound design by Peter Bräker. The commercial will run on TV and in cinemas in the second half of 2009. It is flanked by advertisements and posters that communicate the same message in a strikingly condensed form with photos by Felix Streuli.
Pan
Blind people imitate the sounds of endangered animal species to draw attention to their existential problems.
