Blick relies on Zurich Friends

Daily newspapers Scholz & Friends Zurich is now responsible for communications at Blick, the highest-circulation Swiss daily newspaper published by Ringier. The Zurich-based Friends won over the publisher in a pitch against two competitors. The budget includes all communication measures. Dietrich Berg, Head of Blick Publishing, on the agency's decision: "Scholz & Friends Zurich convinced us with their combination of media expertise and excellent creation. It's good to have an international partner at our side who convinced us with a large orchestra of the best ideas." Katrin Seegers, Managing Director Consulting Scholz & Friends Zurich: "For us, Blick is a high-caliber client that always defines the Swiss newspaper market in a bold and imaginative way. We are looking forward to the challenge."
Blick is the third account win since the trio Katrin Seegers, Jan Leube and Matthias Spaetgens took over the management of Scholz & Friends Zurich in early summer 2006. Scholz & Friends Zurich looks after clients such as Balisto, Ebly, Masterfoods, Credit Suisse, Riso, Honda and Siemens Hausgeräte.
Andreas Panzeri