Blick Group and IQ mobile launch Mobile Branding Day
The Blick Group, in collaboration with the agency IQ mobile, is implementing a special advertising format on the Swiss media company’s mobile portal. For three days, Blick Mobile was branded on the homepage with the look and feel of its client, Nokia.
The Austrian mobile marketing agency IQ mobile is implementing a new special form of advertising on mobile portals. Together with the Blick Group, the launch campaign for the new "Nokia Comes with Music" offer was implemented for the client Nokia, the driving force behind which was the Mobile Branding Day in July 2009. In the following six weeks, an advertising campaign with mobile banners linking to the Nokia mobile information page is currently being implemented. In addition, an editorial teaser from the music section on the home page refers to "Nokia Comes with Music". Music articles are also colored to generate attention.
The client for the "Nokia Comes with Music" campaign is the mobile marketing agency IQ mobile, which was founded four years ago. The agency implements advertising in mobile portals and offers management and marketing consulting on the creation, development and operation of mobile campaigns, CRM measures and entertainment applications. IQ mobile serves international clients such as Nokia, BMW, Swisscom, L'Oréal, T-Mobile and Charles Vögele.
www.ringier.ch
www.iq-mobile.at
The client for the "Nokia Comes with Music" campaign is the mobile marketing agency IQ mobile, which was founded four years ago. The agency implements advertising in mobile portals and offers management and marketing consulting on the creation, development and operation of mobile campaigns, CRM measures and entertainment applications. IQ mobile serves international clients such as Nokia, BMW, Swisscom, L'Oréal, T-Mobile and Charles Vögele.
www.ringier.ch
www.iq-mobile.at
