Gaze soon at McDonald's?
Distribution If the findings of McDonald's and Springer Verlag are to be believed, then "fast food and the tabloid press complement each other perfectly in terms of branding".
Distribution If the findings of McDonald's and Springer Verlag are to be believed, "fast food and the tabloid press complement each other perfectly in terms of branding", which is why Springer's Bild and Bild am Sonntag will be available in all 1,244 German branches of the hamburger fryers from May 17. Is Ringier making similar plans for Blick, which will also be published in tabloid format from May 3? "We had corresponding contacts last year", admits Ringier spokeswoman Eva Keller when asked, "but we didn't come to any conclusions". And today? "We are constantly thinking about new distribution channels," says Keller.
For the time being, however, the "Doppio" project, flanked by a special GGK campaign and editorial contributions, is concentrating on 3,000 of the 5,500 kiosks in German-speaking Switzerland and Ticino. In 2000, 20 Minuten was available at McDonald's for six months. As their Swiss branches only open at 9 a.m., the "McPress" experiment was terminated prematurely.
(oc)
For the time being, however, the "Doppio" project, flanked by a special GGK campaign and editorial contributions, is concentrating on 3,000 of the 5,500 kiosks in German-speaking Switzerland and Ticino. In 2000, 20 Minuten was available at McDonald's for six months. As their Swiss branches only open at 9 a.m., the "McPress" experiment was terminated prematurely.
(oc)
