Blick's appearance at the Tour de Suisse - In the thick of things instead of just being there
Anyone who attends the Tour de Suisse often feels the urge to hop on a bike right away. Made Marketing made this possible—albeit only virtually—as part of Blick’s sponsorship campaign.
The Blick box in the finish area of both stages was equipped with a top-class racing bike. Equipped with a cycling shirt and helmet, guests were able to sit on it and ride the Tour de Suisse prologue route that appeared on the screen. Thanks to sophisticated technology and coupled to the prepared bike, the film speed of the prologue route adapted to the speed of the cyclist. The bike screen installation was specially designed, programmed and implemented for this appearance by the Made Marketing agency.
The aim of the more or less committed pedalling was to take a souvenir photo at the end, which used green screen technology to place the riders in a Tour de Suisse setting. True to the motto of the campaign: "With Blick, you're right in the middle of it, not just there". Visitors were also given bicycle rain covers such as issues of Blick and Sonntagsblick.
The Blick-Box has been in use at various live appearances for Ringier/Blick since January 2017. It will next be used at the Swiss Yodelling Festival in Brig. There, visitors will be able to have their picture taken on a Blick cover photo thanks to green screen technology.
Responsible at Ringier/Blick: Vera Baltensperger, Nora Brumm. Responsible at Made Marketing: Beda Binder, Cristian Conde and Curdin Decasper (overall concept live appearance, technology target photo/prologue, logistics and implementation). Responsible at Müller Promotion: Istvan Müller (organization of personnel and implementation of promotion).
