Organic magazine Verde celebrates 1 year anniversary
The latest issue of the organic magazine *Verde* was recently published. The magazine focuses on an organic lifestyle and addresses the trend toward healthy, fair, and enjoyable consumption. This fall, it will celebrate its first anniversary.
In September 2008, Coop, the advertising agency KSB/SJ and the PR agency Paroli broke completely new ground with Verde and satisfied a constantly growing consumer need: to see, read and experience where the organic products we buy every day come from and who is behind them. Every product has its own story.
Produced in a print run of several million copies, Verde is included in various titles throughout Switzerland, such as SI Style, Bilanz, NZZ Folio and L'Hebdo, and is available in every Coop sales outlet. Verde is available online at www.coop.ch/verde present and also subscribable.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Christian Waffenschmidt (Head of VIVA Competence Brands). Responsible at Verde: Oliver Suter, Paroli Agency (realization), Daniel Krieg and Uwe Schlupp, KSB/SJ (creation), Paroli Agency and Lüchinger Publishing (chief editors), Simone Fennel (AD), Mel Sinha (picture editing), Christiane Gothuey (production), Matthias Ullmeyer (organization), Detail AG (lithography).
Produced in a print run of several million copies, Verde is included in various titles throughout Switzerland, such as SI Style, Bilanz, NZZ Folio and L'Hebdo, and is available in every Coop sales outlet. Verde is available online at www.coop.ch/verde present and also subscribable.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Christian Waffenschmidt (Head of VIVA Competence Brands). Responsible at Verde: Oliver Suter, Paroli Agency (realization), Daniel Krieg and Uwe Schlupp, KSB/SJ (creation), Paroli Agency and Lüchinger Publishing (chief editors), Simone Fennel (AD), Mel Sinha (picture editing), Christiane Gothuey (production), Matthias Ullmeyer (organization), Detail AG (lithography).
