Beer to look at, not to drink

Product placement When the Feldschlösschen brewery was founded in 1876, Jeremias Gotthelf had already been dead for 22 years, but that didn't stop the media agency Mediaxis from using the program "Leben wie in Gotthelfs Zeiten" for the new Feldschlösschen Urtrüb brand. Mediaxis Managing Director Peter Hofstetter personally donned historical costume for the guerrilla campaign and loaded a packhorse with a barrel of beer. He managed to do what many others could not: he made it as far as the Zuppiger television family on the Sahlenweidli farm. According to Mediaxis, the Zuppigers were delighted with the visit and the souvenir - but only until SF DRS took the beer back.