Beware of the axe!
Musik Reinhold features a hot dog in its guitar advertising campaign.
Music In Zurich, the Swiss Mecca for music
guitarists, Reinhold has launched an advertising campaign with the
Warning: "Beware of the axe!". For saxophonists: "Axe" is a
Synonym for an electric guitar. At the center of the campaign is "Hot
Dog", an English bulldog that originates from the company logo. The
English Bulldog is uncomplicated, loving, balanced, gentle,
tender-hearted, sensitive and yet hard on herself, courageous and
fearless, intelligent and very quiet in the house. What they say
Dog connoisseur. "Rock guitarists tend to be the opposite: loud
and rather hard to give," says Reinhold boss and guitar connoisseur Weber,
"but that hasn't stopped us from using the existing logo with the
bulldog, which is widely known among guitarists, to life and
to make the hot dog the main actor in guitar advertising. Hot
Dog just looks so wonderfully aggressive and at the same time a bit
The music scene will just love him."
guitarists, Reinhold has launched an advertising campaign with the
Warning: "Beware of the axe!". For saxophonists: "Axe" is a
Synonym for an electric guitar. At the center of the campaign is "Hot
Dog", an English bulldog that originates from the company logo. The
English Bulldog is uncomplicated, loving, balanced, gentle,
tender-hearted, sensitive and yet hard on herself, courageous and
fearless, intelligent and very quiet in the house. What they say
Dog connoisseur. "Rock guitarists tend to be the opposite: loud
and rather hard to give," says Reinhold boss and guitar connoisseur Weber,
"but that hasn't stopped us from using the existing logo with the
bulldog, which is widely known among guitarists, to life and
to make the hot dog the main actor in guitar advertising. Hot
Dog just looks so wonderfully aggressive and at the same time a bit
The music scene will just love him."
