Record attendance and awards at the 7th Mailing Days
On the first day of this year's 7th Mailing Days in Nuremberg, there were 50 percent more attendees than on the opening day of the previous year. A total of eight awards were presented in the categories of print, email, and digital printing.
The first day of this year's 7th Mailing Days in Nuremberg attracted 50 percent more visitors than the opening day last year. A total of eight prizes were awarded in the print, e-mail and digital printing categories. Mailingtage provides information on trends and innovations in the fields of telephone, fax, e-mail and mobile marketing as well as corporate publishing and dialog campaigns. On Wednesday evening, the jury of experts also announced the winners of the Mailingtage Awards 2006. Here, too, the trade fair was able to record an increase - a third more entries were submitted compared to the previous year, as Werben & Verkaufen and eMarket write in a newsletter. "The outstanding quality, particularly in the print category, was convincing," commented Patrick Palombo, retail and e-commerce expert on the jury, on the quality of the entries. Gold was won by the German Point advertising agency with the "Piratensender Kinderkram" campaign for the German Child Protection Association. Silver went to Jahns and Friends and the "Alles, was das Herz begehrt" campaign for Kaufhof. And bronze went to Publicis Hamburg with the locker mailing for Sport-Bild.
The quality of the work submitted in the e-mail category was also impressive. "The award submissions impressively demonstrate how versatile this medium can be used in the media mix of integrated campaigns," summarized jury member Torsten Schwarz. Gold went to Quelle's online CRM "Waren Sie zufrieden", silver to Rabbit Emarketing for "Der Funke springt über" for the client Voltimum and bronze went to Promio and the campaign "4 Freunde treffen die Fantastischen 4" for O2.
In the digital printing category, however, the jury was cautious. None of the work submitted was good enough for gold. Silver went to Careforce for the personalized and individualized offer documents for the client Cosmos Lebensversicherungen and bronze went to Mainline Marketing Communications for the Saab spring campaign in Switzerland on behalf of General Motors Suisse.
The quality of the work submitted in the e-mail category was also impressive. "The award submissions impressively demonstrate how versatile this medium can be used in the media mix of integrated campaigns," summarized jury member Torsten Schwarz. Gold went to Quelle's online CRM "Waren Sie zufrieden", silver to Rabbit Emarketing for "Der Funke springt über" for the client Voltimum and bronze went to Promio and the campaign "4 Freunde treffen die Fantastischen 4" for O2.
In the digital printing category, however, the jury was cautious. None of the work submitted was good enough for gold. Silver went to Careforce for the personalized and individualized offer documents for the client Cosmos Lebensversicherungen and bronze went to Mainline Marketing Communications for the Saab spring campaign in Switzerland on behalf of General Motors Suisse.
