Record attendance: Around 600 participants at the Programatic Day in Zurich
Automated ad buying is growing faster than ever before. It is playing an increasingly important role in digital marketing. Programmatic Day 2017, which took place on November 23, 2017, also saw a significant increase in attendance. Attendance was up by about 35 percent compared to last year.
Almost 600 visitors came to the Volkshaus Zurich to attend the international and national keynotes and exciting panel discussions. The short workshops organized in the morning before the official start were also very popular and were fully booked.
The organizing associations IAB Switzerland, Schweizer Werbe-Auftraggeber SWA, Interessengemeinschaft elektronische Medien IGEM and Leading Swiss Agencies LSA were particularly pleased with the success of the event: "Programmatic is becoming increasingly important - it's high time that advertising clients got to grips with it!" said Roland Ehrler from SWA.
Catherine Purgly from the LSA says: "The high level of interest in PAD17 is pleasing and confirms the work of the associations in jointly advancing the industry with high-caliber, forward-looking events".
Stephan Küng, President of IGEM Interessengemeinschaft elektronische Medien: "We are delighted that the PAD has developed into such an important and sought-after event in such a short space of time. IGEM particularly welcomes the fact that this year's "Programmatic everywhere" block also highlighted exciting prospects for audio and TV."
Roger Baur, Managing Director of IAB Switzerland, is extremely pleased: "We are delighted that Programmatic Day has grown to this extent within three years. Events like this give us the opportunity to listen to experts from other markets and keep up to date with the latest developments.
Launch of quality certificate for agencies
The Programmatic Advertising Day kicked off with an exciting and fundamentally important panel on the topic of "Quality in programmatic advertising booking" between IAB Switzerland, the German Association for the Digital Economy BVDW and IAB Austria. Sam Lutz, head of the Programmatic Advertising specialist group at IAB Switzerland, announced that IAB Switzerland will be launching a programmatic advertising quality certificate for agencies on the Swiss market in January 2018.
This is an important extension that allows agencies and trading desks to apply for a quality certificate and undergo an independent audit. A need that has grown out of the market and which IAB Switzerland has met.
The panel was followed by two top keynotes from Danny Hopwood, EVP Programmatic EMEA and Strategic Advisor at Publicis Media and Sasha Berlik, Managing Director EMEA at The Trade Desk. After the lunch break, the event continued with the topic blocks Programmatic everywhere, Walled Gardens and Brand Safety. The final topic was e-commerce, before guests were able to discuss Programmatic Day 2017 at the networking aperitif.
