Best of DRS 3

Radio Euro RSCG Zurich gives a new marketing cooperation a kick. The Sunday afternoon hit parade on DRS 3 is one of the most popular radio programs in Switzerland. To ensure that the hit parade is also a success as a best-of CD, DRS 3 is teaming up with two strong partners for its launch. On the one hand, Sony BMG for production and distribution. On the other hand, the most widely read daily newspaper 20 Minuten as media partner. Euro RSCG created the design of the CD in addition to the print appearance. The creatives from Gutstrasse have come up with a bold idea to counter the general monotony of CD advertising, which usually uses star photos.