Best of Content Marketing 2016
Switzerland won four gold awards at the BCM Best of Content Marketing 2016. Ammann, Brunner & Krobath and Crafft also received the highest honor for the Credit Suisse Bulletin: the Bulletin was inducted into the Hall of Fame.
Great success for the customer magazine Credit Suisse Bulletin. The world's oldest banking magazine won gold in the Business-to-Customer/Finance & Insurance category. The Bulletin also won silver in the Special Award/Cover of the Year category. This is the third gold award since the competition was founded in 2003. The Bulletin will thus be inducted into the Hall of Fame next year.
The bulletin is published by Credit Suisse. Ammann, Brunner & Krobath is responsible for the content concept and editing, Crafft is responsible for layout and realization, and Studio Andreas Wellnitz is responsible for photo editing.
The three other gold winners from Switzerland
Also realized by Crafft was the Greenpeace Switzerland annual report 2014. He won gold in the Reporting/Digital category.
Process Brand Evolution received a special award/cover of the year for the 62A Branding and design magazine.
In the Special Award/Content Impact category, the magazine Panorama from Raiffeisen Gold. The magazine was created by Zehnvier.
About the competition
A total of 767 publications took part in the competition, more than ever before. It was awarded for the 13th time by the industry association Content Marketing Forum and the award ceremony took place on June 16 in Hamburg.
In addition to journalistic quality, the jury's evaluation criteria include topic selection, variety of topics, balance, motivation and added value for employees as well as the opportunity for dialog with the readership. Design aspects also play an important role.
