Better opportunities for the daily press

The economic situation and the slump in the job market are the main reasons for the crisis in daily newspaper subscriptions, according to industry experts surveyed by the research institute Publicom for its Delphinarium study. However, 23 out of 30 experts also see the lack of appeal for young people as an important or very important cause. 15 see a problem with the change in usage. As a countermeasure, 24 experts recommend increased cooperation. Cost-cutting measures and new business models each received 18 votes.