Bertelsmann buys Swiss DM companies

Direct Marketing: The market research group IHA-GfK is selling the companies DM-Plus in St. Gallen and DM Michelotti in Rotkreuz to the German firm AZ Direct.

Editorial - August 26, 2004

Direct marketing The market research group IHA-GfK sells the companies DM-Plus in St. Gallen and DM Michelotti in Rotkreuz to the German company AZ Direct, which are merged with the AZ subsidiary SPDS in Lucerne to form AZ Direct Switzerland. AZ Direct is a company of the Bertelsmann Group.

Bertelsmann buys Swiss DM companies

Direct Marketing: The market research group IHA-GfK is selling the companies DM-Plus in St. Gallen and DM Michelotti in Rotkreuz to the German firm AZ Direct.

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