Bertelsmann expands its US club business
Media Retail The German media conglomerate Bertelsmann is acquiring the direct-mail retailer Columbia House. It will be merged with the U.S. music club BMG Direct.
Media trade The German media group Bertelsmann takes over the direct mail order company Columbia House. It will be merged with the US music club BMG Direct.Columbia House offers music and DVD films and has around 8 million members. The Wall Street Journal estimates the purchase price at 400 million dollars.
