Bernese field advertising on freeways: Parliament exerts pressure
Agrola's plant-based advertising slogan made headlines in the summer of 2005.
The plant-based advertising logo for Agrola made headlines in summer 2005. The Bernese Building, Transport and Energy Directorate (BVE) banned the lettering, basing its decision on federal road traffic legislation. This prohibits advertising on freeways with the exception of company signs. However, field advertising is not treated the same in all cantons, which is why the company in question appealed to the Administrative Court. The aim is to achieve equal treatment of all field advertising throughout Switzerland. Bernese SVP member of parliament Thomas Fuchs initiated a motion that would oblige the BVE to draw up directives or a law that explicitly permits field advertising. The motion was passed by 88 votes to 53, reports SDA. Nevertheless, nothing will happen for the time being. The BVE announced that it would change its current practice if the court did not consider field advertising to be covered by the ban.
