Bernese Moonliner goes viral
ÖV LangGysiKnoll has put funny animated advertising for the Bern night bus on the Internet.
ÖV LangGysiKnoll has put funny animated advertising for the Bern night bus online.
Viral spots now also in Bern: Bernmobil's Moonliner night bus operates 18 routes covering over 120 municipalities in the cantons of Bern, Solothurn and Fribourg. It offers a growing number of young passengers a convenient and often the only way to get home late at night after going out in the cities. The bus is used by around 140,000 passengers a year, and since the beginning of 2005 LangGysiKnoll has been motivating occasional and non-customers to use this service with a witty, striking illustration campaign. It shows real-life, daunting scenarios from an evening program - resolved with the baseline "Moonliner. We'll get you out of there". Posters, adverts and streetcar hangers are complemented by cheeky radio spots on the subject, intoned by Bernese dialect rapper El Nino.
LGK has now added another dimension to the campaign with an animated film produced in-house - realized by graphic design youngsters Dominic Beyeler and Mathias Zimmermann as part of their apprenticeship. The spot's protagonist is an animated version of El Nino, who experiences the horror of the radio spot first-hand. Only the Moonliner is able to save him from the ugly groupie girl familiar from the basic campaign.
The film submitted for the EDI 2006 Viral Award will be distributed via e-mail, iTunes podcast, blog featuring and links on various websites. Thanks to generous sponsorship, it can also be seen in cinemas in Bern this September.
Andreas Panzeri
Viral spots now also in Bern: Bernmobil's Moonliner night bus operates 18 routes covering over 120 municipalities in the cantons of Bern, Solothurn and Fribourg. It offers a growing number of young passengers a convenient and often the only way to get home late at night after going out in the cities. The bus is used by around 140,000 passengers a year, and since the beginning of 2005 LangGysiKnoll has been motivating occasional and non-customers to use this service with a witty, striking illustration campaign. It shows real-life, daunting scenarios from an evening program - resolved with the baseline "Moonliner. We'll get you out of there". Posters, adverts and streetcar hangers are complemented by cheeky radio spots on the subject, intoned by Bernese dialect rapper El Nino.
LGK has now added another dimension to the campaign with an animated film produced in-house - realized by graphic design youngsters Dominic Beyeler and Mathias Zimmermann as part of their apprenticeship. The spot's protagonist is an animated version of El Nino, who experiences the horror of the radio spot first-hand. Only the Moonliner is able to save him from the ugly groupie girl familiar from the basic campaign.
The film submitted for the EDI 2006 Viral Award will be distributed via e-mail, iTunes podcast, blog featuring and links on various websites. Thanks to generous sponsorship, it can also be seen in cinemas in Bern this September.
Andreas Panzeri
