Berner wins competition for young copywriters
In the first German-language copywriting talent competition in 2012, organized by the Laufen-based Schreibszene Institute in cooperation with the Hamburg-based agency Kolle Rebbe, a young man from Bern prevailed over competitors from Germany and Switzerland after several rounds.
Raffael Futterlieb is the name of the young copywriter-to-be who has just beaten twelve competitors in the final round of the first German-language Texter Talen competition in Zurich. "Raffael Futterlieb is creative, brash, has ideas and really has the talent to become a good copywriter very soon," was the opinion of all four judges, who certainly didn't have an easy task at the weekend during the jury final round at the premises of Cheese & Chocolate Film on Zurich's Bertastrasse. "All the applicants who made it through to the final round showed great class in their own way. But at the end of the day, Raffael was just that little bit ahead," says Matthias Wiemeyer, who followed the judging process just as closely as his partner Petra Huber.
In the end, the judges and organizers agreed: the copywriting competition has brought new talent to the surface. Young talents that are not always so easy to reach through the traditional application process. A path that sets a precedent? "We are currently planning another round of the competition, but we will look at it from time to time with Frank Bienenfeld, who initiated the whole thing with us. We work very well together as a team. Maybe we'll come up with a completely new idea soon," says Wiemeyer.
