Bern Tourism: EM was the best advertisement for Bern

 
Ten days after the 2008 European Championships, Bern Tourism has made an initial assessment of the impact of the football event on Bern as a tourist destination. In addition to positive commercial effects and a greater awareness of Bern's role as host city, the organization has identified a major improvement in the city's image. According to the press release issued on Tuesday, the positive global media coverage has increased awareness and massively enhanced Bern's image. "The images of the capital city in all orange went around the world and were the best advertisement. The 200,000 great foreign fans, especially the fantastic Dutch, raved about Bern and promised to return as vacation guests." Based on this "orange" enthusiasm, Bern Tourism is currently examining the development of a market development concept for Holland and is in contact with the destinations in the Bernese Oberland, with the hotel industry, with Switzerland Tourism Holland and with the Bernese Business Association Beco.