Bern seeks slogan for Euro 08
Preparations for Euro 08 are in full swing. The public now has until September 9 to choose a slogan for the host city of Bern. Four suggestions are featured on flyers and placemats, and voters can cast their ballots via text message.
Preparations for Euro 08 are in full swing. The public can now choose a slogan for the Host City Bern until September 9. Four suggestions will be presented on flyers and placemats, which can be chosen by SMS. As part of the preparatory work, the City of Bern is also responsible for marketing and communication. The canton is primarily responsible for promoting the location via economic development. As reported by SDA, according to Mayor Alexander Tschäppät, the preparatory work is on schedule. However, the difficult negotiations with UEFA regarding the Host City contract are delaying the adoption of the necessary credit by the city parliament until the beginning of 2007.
For example, the legal and financial issues surrounding the fan zones, such as sponsorship, must be negotiated with UEFA. The fact that the planned fan zones in Bern's city center alone will offer space for a total of 70,000 fans shows that the amounts involved are not likely to be small.
According to SDA, the promotion of Bern as a location is expected to cost CHF 5 million. In addition to the city and canton, sponsors are also to be involved in the financing.
