Observer content now on live system screens
Livesystems and Ringier Medien Schweiz are linked by a national news partnership. The offering is now being expanded to include content from *Beobachter*. Effective immediately, articles on topics such as law, consumer affairs, and work are available on more than 13,000 digital screens throughout German-speaking Switzerland.
All topics that move people and now also where they are on the move. Beobachter content can now also be seen on Livesystems digital screens in German-speaking Switzerland. The service complements the existing Blick news content with service topics on law and justice, consumption and work. Directly from the Beobachter editorial team: practical, reliable and relevant.
New channel for everyday topics
Dominique Strebel, Editor-in-Chief of Beobachter, explains the significance of the partnership: "Whether via app, chatbot, social media, push message or newsletter - and now directly via digital screen. The partnership with Livesystems ideally complements the channels we use to reach people. The screens are where life happens and the Beobachter has always shed light on everyday topics and provided solutions. Now directly where people are on the move."
The news partnership between Livesystems and Ringier Medien Schweiz has been in place since the New Year. As part of the cooperation, current content is displayed on over 13,000 digital screens throughout Switzerland. Following the launch with Blick, the offering is now being expanded to include Beobachter.
Campaign accompanies the launch
The launch of the new range is accompanied by a multi-stage campaign. The central element is three short brand films that summarize the diversity of the Beobachter in concise messages: Everyday life is full of questions and Beobachter provides the answers. On public transport, when shopping, at the petrol station.
Blick and Beobachter will be gradually followed in the coming months by other brands from the Ringier Medien Schweiz portfolio - including Schweizer Illustrierte, L'Illustré, cash, Bilanz, Handelszeitung and PME.
More information at www.ringier.com
