Beni Hirt becomes CEO of Swiss Digital
Beni Hirt has been the new CEO and partner of Swiss Digital since January 2015. Founded in 2013, the Bern-based technology startup is thus laying the groundwork for its planned growth in the app business.
For Beni Hirt, joining Swiss Digital is the ideal opportunity to contribute his experience and skills to an ambitious young company, according to a statement on Thursday. Hirt is ex-CEO of Apps with love and left the company he co-founded at the end of 2014. The reason given was different views of the partners regarding corporate governance (Werbewoche.ch reported).
The former CEO of Apps with Love brings five years of experience as an entrepreneur with specific market knowledge in mobile technologies. His new business partner and CTO, Maroje Ljutic, sees this as precisely his strength: "He has worked with customers such as Swisscom, SBB, Post Finance, Fielmann and Roche, is well connected in the industry and complements my technical skills with business know-how."
In Bern, the small, agile team can respond quickly to customer requests and offer everything from a single source as a local contact, the statement continues. The Swiss Digital is part of the NTH Group, which employs more than 250 people in Europe with over 20 affiliated companies. These include 25 full-time mobile developers and designers. Thanks to the close cooperation, The Swiss Digital can offer its customers comprehensive solutions from the group's overall portfolio, such as specially produced beacons including software modules or its own data center in Zurich.
