Bellissime new subjects for "Gusto Italiano
Pasta, pizza, dolci—Blue Spirit’s new ad campaigns are designed to promote Spiga Ristoranti’s offerings with the slogan «che buono!».
At the same time as the expansion of the popular Italian restaurant, Blue Spirit is designing additional, highly appetizing subjects for the overall communication presence: new cross-media and three-dimensional measures entice customers into Spiga's realm of indulgence with Italianità and an urban atmosphere.
Responsible at SV Group: Cristina McDaniel (PM SPIGA) and Dana Staffiero Donzé (Marketing Consultant). Responsible at Blue Spirit: Rolf Jeger (overall responsibility), Robert Köhler (CD), Jürg Büchi (AD), Danny Bron and Giulia Furrer (graphics), Sarah Pietrasanta and Peter Bietenholz (text), Caro Bünter and Patricia Müller (consulting).
