Popular sponsoring standard work
The guide *Sponsoring* by Elisa Bortoluzzi and Hansrudolf Frey was, in 1997, «the first easy-to-understand reference book on the subject,» as the NZZ noted at the time after reviewing the first edition.
In 1997, the guide "Sponsoring" by Elisa Bortoluzzi and Hansrudolf Frey was "the first easy-to-understand reference book on the subject", as the NZZ wrote after reading the first edition, and the third edition has now been published by Paul Haupt Verlag Bern/Stuttgart/Vienna. The standard work, which is regarded in Germany, Austria and Switzerland as the "course book for cultural managers and fundraisers", has been editorially expanded and updated for the latest edition (ISBN 3-258-06496-2).
