When fitting already in wellness

Sihlpark Fitness & Wellness offers a special kind of training, relaxation and pampering program on more than 3,000 square meters. In addition to a fitness park with state-of-the-art equipment, a hamam, a sauna area, an open-air brine bath, massages, facial and body treatments, and a cozy bistro await their visitors here.

For its new client, the advertising agency was asked to develop a campaign that included posters and banners as well as a direct mailing. The reduced visuals get to the heart of the message: at Sihlpark Fitness & Wellness, you can not only work out, but also enjoy a comprehensive range of wellness services. In addition, a completely new Website designed and implemented.

Responsible at advertising agency: Reto Dürrenberger (strategy), Frederick Rossmann (CD), Mike Surovka (AD), Katja Wölfel (text), Sandra Städler, Dino Amantea (consulting), Dave Guntern (DTP).