Tidying up at Coop Bau+Hobby
After the introduction of the campaign "We help to make", Coop Bau+Hobby has now also completely adapted its more than 80 stores to the needs of the makers. For this purpose, kreisvier was allowed to revise the POS communication of the DIY store.
After the introduction of the campaign "We help to make", Coop Bau+Hobby has now also completely adapted its more than 80 stores to the needs of the makers. For this purpose, kreisvier was allowed to revise the POS communication of the DIY store.
New are all labels, which contain a simple and clear structure with a lot of information about the products. Furthermore, kreisvier provided meaningful product overviews, information modules and fact sheets for individual products. In order to show customers the various specialist topics and services, these offers are now presented in a new advertising format and thus attract attention.
This means that customers at Coop Bau+Hobby will not only find everything they need for their garden, home and hobby, but also plenty of inspiration, tips and tricks that encourage them to get involved.
Responsible at Coop Bau+Hobby: Zorica Jurkovic (Head of Advertising ad interim), Patricia Sutter and Daniel Ott (Project Management Advertising PoS). Responsible at Kreisvier Communications: Alexandra Kellenberger (Client Service Director), Tom Wunderer (Group Account Director), Dragana Knezevic (Account Director), Alessandro Mattarelli (Senior Art Director), Patricia Belser (Junior Art Director), Bianca Kury (Senior Copywriter), Daniela Burget and Florence Ingold (DTP).
